“Verifi enhances media data by synchronizing all parties in the digital value chain”
Verifi is focused on innovating how media data is enhanced, corrected, shared, tracked and broadcast across all parties in the media value chain. We believe collaborative sharing of dynamic media data leads to better data, which results in significantly better business decisions for all parties. Verifi ensures the shared data and participant relationships are maintained throughout the life cycle of the creative asset, including changes to ownership over time. Verifi’s technology leverages modern tools and technology such as: enterprise blockchain technology, cloud computing, artificial intelligence, user and data scoring, and media watermarking to build a comprehensive ecosystem of verified media files with the most accurate associated metadata. Verifi’s initial focus is on recorded music, but its approach has broad applications across all digital media assets.
These tools put media files and ownership information at the forefront of a distributed environment, which streamlines their delivery and management for all parties. The result is an official record of a creative work’s owners and agents over time that is harmonized with the media file itself. Verifi normalizes, not replaces, standard media formats and protocols to enable a faster more robust data economy for all parties in media. Verifi’s philosophy is to work together with world-class business clients and creators in an open way to solve tangible problems, facilitate broad adoption across use cases and pursue new opportunities.