Verifi answers the question "who owns the rights to this song?" by bundling audio files with their ownership metadata files.
We can ingest and reconsititute industry standards like DDEX, CWR and JSON - and organize data into private proprietary data & public facing information to ensure your data remains private.
Our complex permissioning system allows parties to share data securely with trusted partners, and embargo data sharing to release date.
Algorithmic data cleansing and scoring keeps data clean, accurate, and identifies bad actors.
Once works, masters, audio or artwork are bundled - we store a hash on the blockchain to point to this authoritative data source.
Assets can be tracked and modified prior to supply chain delivery - streamlining the process. Catalog ingestion allows for easy search and version management of catalog.
We build authority around Verifi bundles (work, master, audio) by giving the owners power to make and broadcast amendments to all parties.
Verifi cryptographically and immutably associates metadata, audio files, artwork and ownership data in a shared ecosystem; synchronises data so it is current and accurate; and leverages algorithmic cleansing and data scoring engines to improve data.
Importantly, changes and suggestions can be made at the user interface level and travel through the full stack.
In the Layer 1 protocols sit the Distributed Ledger or Blockchain layer and a Distributed Storage layer, providing a flexible, content-addressable ledger service.
Layer 2 is the Distributed Sync and Syndication system, using Git as an online protocol.
This allows users to pack files together and connect the versions via hashes. Then, you upload the packfile into Distributed Storage allowing the user to unpack and read this file later.
On Layer 3, the Distributed User Hubs, users can see what is stored in the Git Repository. This is the user interaction layer.
Our technology partners, Cardstack and Exactuals offer revolutionary new ways to link and clean data.
We use existing industry standards like DDEX and CWR data, our architecture ensures that multiple parties can build a collective truth about a given song and/or recording and its owners through communication layers, public and private data sets, and blockchain technology to ensure that all data is current and synchronized. We are not using cryptocurrency, we are not collecting royalty payment information, and we are not using an ICO.
Verifi Media uses its proprietary data and user authority models, to identify and to remove bad actors, while at the same time being able to fix incorrect or outdated ownership data both before it gets to, and then once its actually in the data environment. In other words, data remains secure, and contributors of good data are rewarded.
A common set of goals across media businesses and creators is emerging as to what modern data solutions should offer. These include:
Verifi is not a new data standard that the industry has to adopt. Rather it is a way of bundling and improving on existing standards of music data like those that songwriters, publishers, record labels and streaming services use. This bundle is linked to a permanent blockchain record that can never be erased, only amended forward - creating an authoritative time-machine style ledger and history of changes to a song’s ownership.
Blockchain is a technology that can anchor data and connect dots. In a world where more songs are released daily than ever before, more data per song exists than ever before, and many parties are globally involved but with no easy communication solution -- a blockchain anchored data environment is highly effective at:
The blockchain solution we use at Verifi is not for crypto-currency but purely for information. Think of it as a shared surface on which all parties in the music industry can collectively share and own information about the songs and artists they work with.
We're a multi-disciplined industry focused team. We know music. We know rights. We know data. We know blockchain.
We are working with the leading music industry clients, partners, artists and writers.
to learn more & get involved
GENERAL & PUBLICITY
christian@verifi.media
BUSINESS
chloe@verifi.media
TECHNICAL
greg@verifi.media
LEGAL
allen@verifi.media
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+1 (619) 350-2890